Instagram Rewards Top Creators with Gold Rings Instead of Cash

Instagram is introducing a new way to celebrate its top creators. Instead of cash bonuses, the platform will give them custom gold rings. This move aims to honor creators who have built strong communities and shared meaningful content.
According to Instagram, the gold ring symbolizes creativity and influence. The company wants to make the award feel personal and lasting. Therefore, the ring will serve as a reminder of the creator’s impact on the platform.

The announcement surprised many users

Most social media platforms offer cash rewards or brand deals to their top creators. However, Instagram seems to be taking a different approach. The company says recognition can sometimes mean more than money.
In addition, the gold rings are said to be handcrafted and engraved with the creator’s name. The design reflects Instagram’s vibrant brand identity, blending modern style with a touch of exclusivity.
However, not everyone is impressed. Some creators argue that recognition alone isn’t enough. They believe financial rewards better support their work and time investment. Despite the mixed reactions, the gesture highlights Instagram’s effort to strengthen its creator community.
As competition grows among platforms, Instagram’s symbolic reward may help it stand out. The company hopes this unique approach will encourage loyalty and creativity among influencers worldwide.