Meta’s Innovation Dilemma: Why Users Aren’t Excited About Its New Ideas
Instagram, and WhatsApp, dominates social media with over three billion users. Yet, it still faces one big issue — a lack of originality.
Over the years, Meta has mastered copying successful ideas from others. For example, it added Stories from Snapchat and short videos inspired by TikTok. However, when it tries to launch something new on its own, things rarely click with users.
Copying to Stay on Top
In fairness, Meta’s strategy has been smart. The company quickly acquires rising competitors or replicates their best features. As a result, it becomes almost impossible for smaller apps to compete.
However, this also means innovation suffers. Developers know Meta can easily clone any idea and bring it to billions overnight. Therefore, few dare to challenge its dominance.
When Meta Goes Solo
Every once in a while, Meta tries to launch original products. But most fail. Think of Instagram Notes or Facebook Avatars — remember those? Users quickly lost interest.
Recently, Meta introduced a feature that scans your camera roll to suggest Facebook posts and Stories. Sounds helpful, right? Yet many find it invasive instead.
Even its nostalgic “OG Facebook Feed” didn’t spark excitement. People simply don’t share personal updates as before. Reels, not posts, now dominate our screens.
Meta’s endless experiments show one truth: copying trends works, but creativity still matters. Until it finds genuine inspiration, the “Meta innovation gap” will likely keep growing.
