Meta’s Verified Quota Experiment Could Change How Pages Share Links
Meta has started a new test that could affect many brands. The verified quota experiment limits how often Pages can share external URLs.
Some users received alerts about the change. These notices explain that unpaid profiles can only share two URL posts monthly. However, paid accounts with a badge can share more. As a result, many creators now feel concerned. This verified quota experiment mainly targets Pages using the platform for traffic. Publishers and marketers rely on outbound posts to reach audiences. At the moment, only a small group sees this restriction. Still, the update raises important questions for 2026 planning.
Why Meta Is Testing Link Limits
Meta wants to increase interest in its paid badge service. Therefore, it now tests added perks for subscribers. Paid plans cost between $14.99 and $499 each month. In addition, they include support access and account protection. Company earnings show steady growth in subscription revenue. That trend suggests strong interest from brands and individuals. At the same time, URL posts often receive low visibility. Because of this, Meta sees little risk in testing limits. Earlier reports showed fewer people engage with posts that send users away. As a result, this test may not change overall activity.
What Pages Can Do Next
This verified quota experiment does not affect publishers yet. Meta confirmed that news Pages remain excluded for now. Still, social teams should prepare. You can share only your top updates each month.
Another option involves placing URLs in comments. However, Meta is also reviewing that method.Short videos offer another path forward. Many brands now focus on visibility instead of clicks.You could also invest in the paid badge. Otherwise, you may reduce posting or leave the platform.
Overall, this test highlights one clear lesson. Brands should avoid depending on one channel for growth.
