Pinterest Launches AI Assistant for Smarter Visual Product Discovery
Pinterest has introduced its new Pinterest AI Assistant, designed to make visual search and shopping easier and more personal. The new tool helps users discover, chat, and shop all in one place.
Simply tap the mic icon and say what you’re looking for. The AI Assistant will respond audibly with personalized visual results that match your request.
A New Kind of AI Experience
Unlike a typical chatbot, Pinterest’s AI Assistant focuses on visual language rather than text. This means it understands images, styles, and design elements better than most AI tools. Therefore, users can describe colors, patterns, or themes, and get matching Pins instantly.
For example, if you say, “Show me cozy winter living room ideas,” the assistant will curate results that fit that exact style. It’s especially designed for fashion and home décor searches, helping users find inspiration and shoppable products effortlessly.
Designed for Conversation and Creativity
Pinterest explains that this AI tool uses “complex conversational descriptors” to deliver accurate and creative suggestions in real time. As a result, you can ask open-ended questions like, “What do you think of this outfit?” and the assistant will respond with friendly feedback.
This innovation expands Pinterest’s multimodal search capabilities, moving beyond text to include rich, interactive conversations. In addition, it keeps Pinterest aligned with platforms like ChatGPT, Meta AI, and Grok on X, while staying true to its creative visual roots.
Pinterest’s new AI Assistant brings a fun, conversational, and highly visual way to explore your next favorite idea or product.
