Platform Feed Shift Reshapes How Creators Build Trust Online
The platform feed shift is changing how people see content online. Today, posting no longer guarantees visibility, even for loyal audiences.
A New Reality for Online Creators
Algorithm-led feeds now decide what appears on screens. As a result, follower numbers matter less than before.
LTK CEO Amber Venz Box says 2025 marked a turning point.She explained that automated systems now control most reach.Creators already knew this change was coming. However, the wider industry reacted in very different ways.Some creators focused on deeper connections. Others increased output, hoping volume would boost discovery.
Trust Grows Despite Algorithm Control
Many leaders believe relationships matter more than ever. Therefore, creators now invest time in community and authenticity. LTK connects creators with brands through affiliate links. This model relies on people trusting recommendations. Because of that, weakening audience bonds raised concerns. A breakdown in trust could threaten long-term growth.
However, new research delivered surprising results.A Northwestern University study showed trust rose 21% in one year.Box admitted she expected the opposite outcome. People understand the business side of content creation.In addition, audiences now recognize automated content patterns. AI-driven posts often feel repetitive or impersonal.As a result, many people prefer human perspectives.They value lived experience and honest storytelling.This shift benefits creators who stay transparent.It also rewards those who communicate with care and clarity.The creator economy continues to evolve quickly. Still, trust remains the strongest currency online.
