Punjab Establishes New Authority to Revitalize Tourism and Heritage Sites

The government of Punjab has taken a major step for its cultural sector. It has officially established the Punjab Tourism and Heritage Authority. This new body will manage and develop the region’s vast tourism potential.
The authority has a clear and important mission. It aims to protect and promote Punjab’s rich historical legacy. Therefore, it will work to preserve ancient sites while making them more accessible to visitors.

A Strategic and Unified Approach

This move creates a centralized organization for all tourism matters. Previously, efforts were often scattered across different departments. Consequently, this new authority will provide a unified strategy and vision.
It will oversee the development of key historical and religious sites. For example, it will manage places like the Lahore Fort and Katas Raj Temples. In addition, it will work to improve visitor facilities and services across the province.
The authority also plans to launch new promotional campaigns. These initiatives will highlight Punjab’s diverse attractions to a global audience. Moreover, they aim to boost both domestic and international traveler numbers.

Driving Economic and Cultural Growth

The creation of this authority is a significant economic driver. A thriving tourism sector creates jobs and supports local businesses. It also ensures that cultural heritage is preserved for future generations.
This proactive approach signals a strong commitment to sustainable development. The goal is to balance growth with the conservation of priceless historical assets. Ultimately, this new body will shape a brighter future for Punjab’s tourism industry.