SIM Linking Mandate Puts WhatsApp’s Largest Market Under Pressure
WhatsApp is facing a major challenge in its biggest market. New government directions could change how millions use the app. At the center of the issue is the SIM linking mandate. Indian authorities say the new rules target rising cyber fraud.
However, digital rights groups see possible overreach. As a result, everyday users and small businesses may feel the impact. The directions require messaging accounts to stay tied to one active SIM. In addition, web and desktop sessions must reset every six hours. Users must then reconnect devices using QR codes. Officials argue this restores traceability for scam investigations. They point to billions lost to online fraud last year.Still, critics warn that legitimate activity could suffer.
Why Businesses Feel the Pressure
Small merchants rely heavily on WhatsApp Business tools. Many register accounts on phones but work on laptops. Therefore, frequent logouts could disrupt customer communication. Larger firms use automated business APIs instead. Smaller sellers lack those systems and depend on flexibility. For example, order handling and support could slow down. This shift comes during a key transition period. User growth now depends more on retention than new downloads.
Consequently, stability matters more than ever. Usage data shows extremely high daily engagement. Business-focused accounts continue to grow faster than personal ones. That trend highlights WhatsApp’s role as digital infrastructure.
Policy experts also raise legal concerns.
They question classifying messaging platforms under telecom rules. Moreover, the lack of public consultation adds uncertainty. For now, companies have limited legal options. Meeting compliance deadlines may be unavoidable. Therefore, the outcome could reshape how messaging works at scale.
Keyphrase: SIM linking mandate
