Snapchat Adds AR Effects for Super Bowl LX Experience

Snapchat has introduced new features for the Super Bowl LX experience.
These tools help fans join the excitement from anywhere. As a result, users can share reactions, predictions, and moments in real time. Most Snapchat users plan to watch the game this year. Therefore, the platform expects strong activity during Super Bowl weekend. Fans can now celebrate using interactive and playful AR features. Snapchat launched several Super Bowl-themed AR Lenses. For example, users can pose with virtual helmets from both teams.
After the game, the Lens will update to show the winning team. Another popular feature lets fans try on official team jerseys. This tool uses live garment technology for a realistic look. In addition, users can visit the NFL shop directly from the Lens. Snapchat will also feature a dedicated Super Bowl AR section. This space collects all NFL Lenses in one place. As a result, fans can access everything easily on game day.

Creators and live content enhance the Super Bowl LX experience

Snapchat will share real-time highlights during the event.
Fans can find this content in Stories, Spotlight, and the NFL profile. Behind-the-scenes clips will add more excitement for viewers. For the first time, Snapchat partnered with the NFL on a creator program.
Selected creators will attend the game and share exclusive content. This gives users a closer look at the action beyond the field. Snapchat is also bringing its camera technology to the stadium.
Fans at the venue can appear in custom AR helmets.
Meanwhile, viewers at home can enjoy the same energy. Sports content already performs strongly on Snapchat. Most users engage with sports weekly. Therefore, the Super Bowl LX experience could drive major engagement.