Snapchat Lens Fest 2025: Generative AI and New AR Tools Unveiled
Snapchat has announced exciting updates at its annual Lens Fest 2025 event. The company revealed improved AR tools, new generative AI features, gaming creation options, and ways for creators to earn money.
Reimagining AR Creation
Snapchat’s upgraded Lens Studio now includes advanced tools for building immersive AR experiences.
For example, the new Realistic StyleGen feature lets creators design digital clothing with lifelike texture, lighting, and fit.
In addition, the updated FaceGen system produces more natural facial expressions in digital avatars. These changes make virtual experiences feel more human and engaging.
Generative AI Takes the Lead
The most notable change comes with Snapchat’s use of generative AI. This technology simplifies complex AR and VR development, allowing creators to design interactive content faster.
Snapchat introduced Lens Studio AI, a chatbot that helps users build AR projects using simple text prompts. Just describe what you want, and the bot generates the foundation for your idea.
Furthermore, AI Clips let creators transform images into short AR videos, while new 3D selfie tools turn real people into digital characters. As a result, Snapchat’s creative ecosystem now feels more open and accessible to everyone.
Empowering AR Creators
Snapchat is also expanding monetization tools, helping developers earn from their AR creations. These updates could spark a new wave of innovation, blending creativity, technology, and income opportunities for creators worldwide.
