Thailand is facing a downturn in its tourism numbers throughout 2025. The sector is seeing around 3 million fewer visitors this year, driving an estimated 5% drop in revenue.
Last year tourism brought in about US$42.7 billion, playing a crucial role in the economy. Rising labor and energy costs, combined with shorter stays (now under seven days on average), are adding strain.
In response the Thai government has launched an emergency strategy to revive the industry. One of its central moves is introducing tourist vouchers for international travelers. These vouchers will be usable at hotels, restaurants, and shops across the country. The aim is to spread spending beyond major tourist hubs to lesser-known towns and regions.
Another initiative offers up to two free domestic flights to overseas visitors. By facilitating travel between parts of Thailand, the government hopes to encourage tourists to explore more than just Bangkok or Phuket. Showcasing cultural heritage, natural beauty, and quieter destinations like Ayutthaya or Krabi is part of that push.
Thailand will also run promotional campaigns during the off-season (May to October 2026). These efforts are meant to pull travelers in during quieter months, including business travelers, by offering special packages, lower prices, and marketing focused on value.
The emergency plan is rooted in economic necessity and aims not just to restore tourist numbers but to generate more evenly distributed benefits. Beyond revenue, it seeks to support local businesses, protect livelihoods, and promote regions that often get overlooked.
Thailand Unveils Emergency Plan with Vouchers Free Flights & Off-Season Deals to Salvage Tourism
