Google Demand Gen Campaigns Get AI Upgrade With New Video Tools

Google has introduced new updates to Google Demand Gen campaigns. The changes aim to help advertisers create better ads and improve campaign performance. The latest update adds support for more video formats. It also introduces AI-powered recommendations through Gemini. In addition, advertisers will receive deeper insights into customer acquisition.

AI Features and Flexible Video Formats

Google now lets advertisers convert videos into more formats. For example, users can change vertical videos into square or landscape formats.They can also convert square videos into landscape versions. As a result, businesses can reuse existing content across more placements without creating new videos from scratch. Google is also bringing Gemini AI into Demand Gen campaigns. The AI tool will suggest ways to improve images and videos for YouTube.Therefore, advertisers can optimize creative assets more quickly and effectively.
The company has also added new reporting tools. These insights show whether customers arrive through app installs and other engagement paths. This information helps marketers understand which channels deliver the best results.Google also reminded advertisers that Display campaigns are gradually moving into the Demand Gen experience. Eligible businesses can start migrating their existing campaigns now. Meanwhile, all new campaigns will eventually use the updated workflow.
Earlier this year, Google added Veo AI video generation to Demand Gen. This feature allows advertisers to create videos from static images. These latest improvements give marketers more creative options while simplifying campaign management. As Google continues expanding AI tools, Google Demand Gen
It is becoming a more powerful solution for reaching customers across YouTube and Google’s wider display network.